Do people still read the newspaper?
You know it! The thing I like about print is that I can choose to place an ad in the Philadephia Inquierer if my target is nationwide or in my town’s paper if it is locally relevant. Newspapers have a number benefits that get overlooked
- Established newspapers have established reach
- Print has stability and credibility – we know they are a trusted source
- Print is great when you need customers now!
There are many time when a client does not have the time to build and grow a social media base. I know I can place an ad in this week’s business section – and I will more than likely receive calls next week. However successful print ads need planning and coordination of efforts to create awareness and bring in sales.