Reputation Managment

Reputation management is critical in today’s marketing efforts.  You need to know what is being said about your business online.  Consumers have a wide range of soapboxes to voice their opinion.  People use Twitter, Facebook, Yelp, and other sites every day and include your business in their conversations.
Encompass gives you the tools to monitor and build your online reputation. A well-managed online reputation will often improve your conversion rates when people read what your customers say about you.

Reputation management at work:

• Reputation Monitoring Service – third-party data sources provide data to monitor social media and report all of your social mentions. You will see links to all your social comments that will show up on your dashboard.
• Reputation Building Proactively– suppressing potential negative comments done by encouraging your customers to write positive reviews. Encompass uses email marketing to encourage reviews, then post those reviews on your website.
• Removing Negative Content – It is virtually impossible to remove unflattering information.  Encompass has two tactics:  respond to negative comments and promote positive content about your business to push down the negative information.

The best defense is a good offense; get started today and start monitoring and building your online reputation.