SEO content creation is both a technical and creative process which demands an extremely high level of expertise. Often when we are asked to develop content we are often asked to use some very popular keyword terms like health, gambling, hotel, insurance and similar terms that have a ton of competition. The creation of that content generally has minimal impact on overall SEO results. However using specific search phrases (long tail key word phrases) or less competitive terms as your keywords will yield a better results versus the effort you invest. For medium to highly competitive search terms, other, more vigorous, methods are needed.
SEO copywriting and graphically rich sites
SEO and graphically rich sites are the least compatible with some graphically rich sites are just not suitable for effective SEO copywriting. The problem is insufficient text on page discounts nearly any SEO effort, and adding text would most likely spoil the design or nature of the sites. It is often very tricky to find the balance between the aesthetics and SEO in these cases. While SEO provides one of the best ROI’s there are many other methods to drive web traffic. Even with sites that are graphically rich we can provide some assistance by utilizing alt tags for images and creating text based pages that can be read by search engines.
Cost of SEO copywriting
SEO Copywriting is a process and a time-consuming one at that, and up until now professional SEO copywriters were expensive. The Encompass SEO content development system is a stream line process that reduces your overall cost of SEO ready content creation. Using sophisticated research tools, we can identify topical phrases that rank well with search engine and can long term drive traffic. With our streamlined creation process we are able to offer SEO pages starting at $150.00 per page (including original content generation)
Modifing your SEO’d content
When you want to change SEO ready content on your site……wait! Your content was written using a specific methodology that combines words, phrases and titles to work in support of each other. It is best to have your SEO professional make the changes What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can’t be done without either ruining the costly SEO work and, with it, the page’s rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.
What to do when SEO’d content slips
When a page is successfully optimized its rank is often on the first page of Google search results for its targeted search term. However SEO is highly competitive and other organizations are more that likely optimizing their pages for the same search term? It may happen that your page “slips” off the first page of results. In this case we can “tune” the page and regain some of the lost rank. We can also use a variety of linking techniques couple with supporting content which have proved highly effect in both retaining top return positions driving additional traffic to the site.