Decision trees are built into almost all all Rain Makr Campaigns and help us identify prospects that have certain characteristics which we have found make better leads
You picked “The Easiest Way To Make Money” not the choice we were looking for! For us it showed a certain level of unrealistic expectations…….making money is never easy! This choice would be an indication that the prospect needs more time and education before we start allocating sale’s resources to the effort and would generally get passed to another campaign for additional nurturing and education.
In this particular example we know you have more interest in us vs the easy way out so we just elevated elevated your status and your profile was passed to the “highly interested” list segment
In most cases getting to the highly interested segment would require a bit more education but this drip is about showing you how the process works.