One of the quickest ways to get directly in front of your customer is to use Pay-Per-Click Advertising. The concept is simple–ads for your business are placed directly in front of the people that are searching online. However, the management of a PPC campaign is far more complex that it may seem. Inexperienced users tend to make costly mistakes and generally see very little or no return on investment. In the end, it is all about experience and we have it. Encompass stays current with PPC trends and works diligently to improve our clients ROI on an ongoing basis. We also cover social media advertising, such as Facebook and Twitter.
Setting up your Google Adwords campaign:
- First, we make certain that your website and your list of keywords accurately describe your products/services
- We create highly targeted ads to entice your potential customers to click on your ad versus the competition
- Once the customer clicks on the ad, we target the page on your site that has compelling information that is aligned with their search
PPC campaign return on investment is 100% measurable. You can get daily, weekly, or near realtime reporting which will show you what happens when a visitor clicks on your ad and lands on your website. Find out clicks converted to sales, phone calls, sign-ups, or any other goal(s) that you wish to measure.
Google Adwords Landing Page
Landing pages for Google are a great way of persuading a customer to buy from you instead of your competitor. Our landing page design team will help create special offers and enticements that inspire the customer to place an order. If you’re getting traffic to your site but people aren’t buying, our team can get you heading in the right direction.
If you already have a PPC campaign, our up-front strategy, analysis, and ongoing management will get your current pay per click campaign on the right track.