Thank you for your interest in the LAND Rain Maker platform. We feel the best way to learn about something is to experience it yourself. In this short demonstration we will be giving you an introduction to how we turn a lead into a Marketing Qualified Lead or MQL. This is an example of a real campaign with insights into the type of data we can collect and the various ways we are able to connect to the prospect.
Ready? Here we go…
When you first entered our site a tracking cookie attached to your browser.
With the tracking cookie attached we are able, in most cases, to discern the IP address, giving us a rough idea of where the prospect is “geographically speaking.”
We then started to track the pages they have visited on our site.
If the prospect visited “certain pages,” we call them “power pages,” maybe a pricing or detailed information page for example; we track that behavior. These types of pages show that the prospect may have a certain level of interest in a product or service. Although at this point the profile is still labeled “anonymous “ we attached a certain point value to the profile (10 pts in this case)….more on this later on in your journey learning about LAND
Here is what we know so far:
IP address xxx.xxx.xxx.xxx
Location: Medford NJ
|Learn About Marketing Automation – Walk thru – Encompass Marketing Group||Page hit||Yesterday, 1:45 pm|
|LAND Rain Maker – Encompass Marketing Group||Page hit||Yesterday, 1:42 pm|
|Home – Encompass Marketing Group||Page hit||Yesterday, 1:42 pm|
|About Us – Encompass Marketing Group||Page hit||Yesterday, 1:41 pm|
|Home – Encompass Marketing Group||Page hit||Yesterday, 1:40 pm|
Points: 10 (because they visited one of our powerpages)
We would like to welcome you to learn more, so please fill-out the short form below to experience and learn how LAND can help your business. Everything that happens next would normally play-out in weeks vs a few hours. Feel free to call with any questions (609-217-8136)