In Short What Does Encompass Do?
Encompass’ platform is an integrated, customized, process driven approach to marketing.
The number one reason marketing efforts fail – NO PLANNING –
We always start with a plan
Encompass starts with a customized Strategic Action Guide that provides marketing direction, tactics and tools design specifically for your business. This helps to prevent wasteful spending on marketing that doesn’t match your goals and keeps you on track, moving forward toward your desired results. Then the choice is yours…..be your own rainmaker or have Encompass execute on some or all of your marketing efforts…….it is your choice!
- Improves results by using an integrated, layered approach
- Confirms your target market(s)
- Identifies your Unique Selling Proposition (USP)
- Confirms your key marketing messages
- Uncovers untapped income opportunities
- Recommends marketing tools and the frequency for each tool
- Provides estimated costs associated with each tool
Encompass loves to do a website make-over
Websites are a critical component of all sales and marketing efforts. You need a website that supports your marketing activities, provides a foundation to support your sales team, reflects your company’s personality and acts as a lead generation machine. Most websites are design by web developers and not marketers. This often creates a disconnect between marketing messages, sales efforts and client engagements.
Fact: over 90% of your potential clients visit your website before calling
We optimize websites to help get your business found online (SEO), are mobile friendly so that your website looks beautiful on computers, tablets, and smart phones and act as a lead generation tool to support your sales and marketing efforts
Encompass makes a social buzz
Many businesses create accounts on every popular social network without researching which platform will bring the most return or determining the effort needed to successfully engage each of those networks. We help you avoid wasting your time in the wrong place. We also take on the mission of providing and posting content for selected social media channels with the proper frequency, timing and consistency.
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Our systematic approach provides cost effective client engagement and brand deployment designed to create a persistent buzzzzzz.
Encompass drives digital traffic
Pay per click advertising, through Google Adwords, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a great way to reach your potential customers fast and promote your products or services. We use a variety of custom developed Paid Search Advertising campaigns to drive traffic to your website. Along with your campaigns we create a series of landing or lead generation webpages, these pages are specifically developed to support campaign messages
- Reporting on a monthly or weekly basis
- One on one account review quarterly
- Text ad development
- Image ad creation
- Landing pages
Amp up the buzz with consistent PR
Big buzz comes from someone else saying something nice about you and that comes from PR. Today we exist in a very data-driven 24/7 news-cycle, making it even more important than ever to break through the noise. Effective, agile, and savvy PR provides one of the best ways to objectively showcase your company. Encompass works to maximize press opportunities creating awareness, increased sales, share of voice, thought leadership and good will.
Reach marketing using email
Building a great email list to reachout to your customer base on a consistent basis is one of the cornerstones to building a storng sales pipeline Send emails and newsletters to contacts in your Contact Manager. Send emails from customized templates, track email deliveries and open rates to see how effective your marketing efforts are, and create segmented email lists.
One-on-one meetings with a Marketing Coach to help with your marketing efforts. Ask questions and get personalized advice from coaches with small business marketing experience who know what works for each business.