Over 85% of your customers will get to know you by researching you online making your website is one of the most important elements of your business.
A good site will allow you to reach a wider audience, build a larger customer base and increase your revenue. A bad or nonexistent website, on the other hand, can make it impossible for potential customers to find you or even drive people away. When you need a professional website, you need the help of a professional website designer.
Building a good website isn’t as simple as creating a page with your company’s contact information. In fact, there are several key components that need to be present, and we can help you make sure that your company’s site is not missing any of these things.
- Aesthetically Pleasing Design. First and foremost, your site needs to look good. All the visual elements need to fit together nicely, and you also need to consider the colors used and even the white space. Different colors convey different meanings, so it is important to choose colors that both look good and fit your business.
- Useful Content. Visitors to your website need to be able to find content that is relevant to their needs. In addition to basic content information, there also needs to be valuable information that encourages your readers to learn more and use your product or service.
- Navigation. The best content in the world does no good if visitors to your website are unable to find it. Good websites include navigation that is simple to use and allows visitors to find exactly what they are looking for with ease.
- The Business. Overlaying solid business principle and projecting the culture of your business is critical in converting potential customers into clients. Combining this with your unique selling proposition creates a virtual extension of your office online
When setting up your company’s website, you also need to consider the importance of a mobile site. People are increasingly accessing information on the go with their phones and tablets, and if your site is not optimized for mobile users, you are missing out on this growing demographic. To make sure your website will be effective in reaching new potential customers, trust a professional. Encompass will help you with every stage of the development of your site.