Outsourced B2B lead generation for growing companies

Start connecting and converting with outsourced B2B lead generation

B2B lead generation takes time most sales teams do not have. Without a steady set of conversations, the pipeline thins out and everything downstream gets harder. Encompass Marketing Group finds buyers, introduces the offer, and hands qualified conversations to your sales team — customized to your audience, not a one-size list.

Who this is for

Your sales team needs introductions, not a spreadsheet of names. Typical signs the current process is not enough:

• Not enough face-to-face sales meetings
• Lead conversions are low or non-existent
• Good prospects dwindle quickly
• Sales are flat or declining
• Difficulty retaining and motivating sales personnel

You can generate names in-house. Outsourcing makes sense when you want the research, outreach, and filtering done to criteria your sales team sets. We are not a pay-per-lead shop with a generic list.

B2B work vs buying a list

Bought names are not a B2B program. We identify who already looks like your best accounts, introduce the offer, and pass along people who know why they are talking to you. That is slower than a purchased file and more useful to a closer.

• Build better visibility and awareness
• Automate lead management after the introduction
• Improved lead quality
• Generate more business opportunities

What you receive each month

Depending on the target size and needed collateral, services will range between $1500 and $10,000 per month. A majority of our clients are in the $4500 dollar range.

Outsourcing this work can cost less than hiring another marketer or asking sales to research all week. You keep time for product, service, and the meetings that close.

Our B2B process

The process is simple: Build, Harvest, Educate, Analysis.

Build

We start with internal lead pools and the traits of previous clients. That picture shows the prime target, buying motives, and which companies those people work for.

Harvest

We distill a smaller set of look-alike companies, then pull decision-makers and influencers and enhance that list from additional sources. The goal is a working list, not billions of leftover rows.

Educate

Education uses targeted video, direct mail, email sequences, search, pay-per-click, and social where it fits. A single channel usually misses the people who need more than one touch. After someone is introduced, nurture after the introduction and email that keeps the conversation going belong in the follow-up, not as a replacement for this process.

Analysis

We track volume and how people interact with the message, then score engagement so sales sees who is actually leaning in. Reporting stays on a simple dashboard.

How this ties to your site and follow-up

An introduction still needs a page that can hold the meeting. If the site cannot explain the offer, pair this work with a site that can close the meeting.

Bottom line

We find buyers with a problem you solve, show them the offer, and feed those conversations to sales. Give us a call. A automated marketing system can be included with a first engagement when that is part of the plan. Encompass Marketing Group, 40 Tanner Street, Haddonfield, NJ 08034. 609-217-8136.