Marketing Implementation, Tactics, Execution and Guidance
INTERGRATED MARKETING
PROCESS DRIVEN
MEASURABLE RESULTS
In Short, What Does Encompass Do?
Encompass’ platform is an integrated, customized, process-driven approach to marketing…Integrated Marketing
The number one reason marketing efforts fail – is NO PLANNING –
We always start with a plan
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Encompass starts with a customized Strategic Action Guide that provides marketing direction, tactics, and tools designed specifically for your business. Then the choice is yours be your rainmaker or have Encompass execute on some or all of your marketing efforts…it is your choice! Strategic Action Guide helps to prevent wasteful spending on marketing that doesn’t match your goals and keeps you on track, moving forward toward your desired results.
Improves results by using an integrated, layered approach
Confirms your target market(s)
Identifies your Unique Selling Proposition (USP)
Confirms your key marketing messages
Uncovers untapped income opportunities
Recommends marketing tools and the frequency for each tool
Provides estimated costs associated with each tool
Encompass loves to do a website make-over
Websites are a critical component of all sales and marketing efforts. You need a website that supports your marketing activities provides a foundation to keep your sales team, reflects your company’s personality, and acts as a lead generation machine. Web developers and not marketers design most websites, and this often creates a disconnect between marketing messages, sales efforts, and client engagements.
Fact: over 90% of your potential clients visit your website before calling
We optimize websites to help get your business found online (SEO), is mobile-friendly. Your website looks beautiful on computers, tablets, and smartphones and acts as a lead generation tool to support your sales and marketing efforts.
Encompass makes a social buzz
Many businesses create accounts on every popular social network without researching which platform will bring the most return or determining the effort needed to successfully engage each of those networks. We help you avoid wasting your time in the wrong place. We also aim to provide and post content for selected social media channels with the proper frequency, timing, and consistency…sometimes, we even use good old-fashioned direct mail.
Facebook
Twitter
LinkedIn
Houzz
Instagram
and more
Our systematic approach provides cost-effective client engagement and brand deployment to create a persistent buzzzzzz.
Integrated marketing with a focus on digital traffic
Through Google Adwords, Bing Ads, Facebook Ads, or even Twitter promoted tweets, pay-per-click advertising is a great way to reach your potential customers fast and promote your products or services. We use a variety of custom-developed Paid Search Advertising campaigns to drive traffic to your website. Along with your campaigns, we create a series of landing or lead generation web pages, and these pages are specifically developed to support campaign messages.
Reporting on a monthly or weekly basis
One on one account review quarterly
Text ad development
Image ad creation
Landing pages
Amp up the buzz with consistent PR
Big buzz comes from someone else saying something nice about you, and that comes from PR. Today, we live in a very data-driven 24/7 news cycle, making it even more important to break through the noise. Practical, agile, and savvy PR provides one of the best ways to showcase your company objectively. Encompass works to maximize press opportunities, create awareness, and increase sales, the share of voice, thought leadership, and goodwill.
Reach marketing using email
Building a great email list to consistently reach out to your customer base is one of the cornerstones of building a strong sales pipeline. Send emails and newsletters to contacts in your Contact Manager. Send emails from customized templates, track email deliveries and open rates to see how effective your marketing efforts are, and create segmented email lists.
Marketing Coach
One-on-one meetings with a Marketing Coach to help with your marketing efforts. Ask questions and get personalized advice from coaches with small business marketing experience who know what works for each business.
Organized and seamless execution on all our marketing. Nice and consistent growth in sales. Rainmaker process is a “no brainer”
Helen L.
Before Encompass we had just about given up on marketing. After analyzing all of our marketing and collateral material, organizing, polishing and aligning our marketing message to our core market we ended up saving tons of money on the marketing that did not work for us. Thank you Encompass!
Walt Huryk – Principal Fresh Outlook LLC
It was a very gratifying collaborative experience; the Encompass tool kit made communications and project coordination as smooth as could be. I most highly recommend this talented, value-driven resource.
Doug T, Marketing Director
I would like to thank you so much for the LinkedIn training! It was a very clear presentation and easy to understand. Your detailed explanations really helped me to get the most out of our time and I know that going forward our business will thrive with our new found skill set!
yours be your rainmaker or have Encompass execute on some or all of your marketing efforts…it is your choice! Strategic Action Guide helps to prevent wasteful spending on marketing that doesn’t match your goals and keeps you on track, moving forward toward your desired results.
team, reflects your company’s personality, and acts as a lead generation machine. Web developers and not marketers design most websites, and this often creates a disconnect between marketing messages, sales efforts, and client engagements.
channels with the proper frequency, timing, and consistency…sometimes, we even use good old-fashioned 
