Encompass Marketing Group
Your Vision. Our Job
Best Live Action Explainer Videos
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YouTube, Facebook, and most websites are now thick with video content. Companies are creating explainer videos, including animated whiteboard explainer videos, quickly becoming one of the most important online forms of communication. The importance of explainer videos is they allow you to quickly create video versions of all your blog posts, enabling you to tap into refreshingly new traffic sources and methods to define your product offering. GameChanger is a low-cost and scalable way to utilize your existing content to start jazzing up your website and gain more traction on social media channels.
Example of a converted post
Wondering how awesome explainer videos are? Think about the following statistics:
- 82% of B2B businesses use videos to help better define their products and services
- 96% of people view a product or service after watching an explainer video
- 90% of online shoppers refer to videos before making a buying decision
- 73% of people buy a product after watching a video
- 64% of businesses say that their best product explainer videos directly result in increased sales
While there are many different types of explainer videos, they all share a common theme – they are simple can clear cut. Even the best live-action explainer videos have only a little “action” versus a film version with live actors.
Our process is fast, streamlined, and EZ as 1,2,3!
1. Scriptwriting
To begin with, we will need the URL of your blog post, and one of our writers will take your blog post and create a 1, 3, or 5-minute script from it. Keep in mind you do not need to write a script!
To estimate the length of your video, we provide the following table:
- 60 seconds video = 160 words (approx)
- 90 seconds video = 240 words (approx)
- 2-minute video = 320 words (approx)
You get the picture. If you want to estimate the length of your video, divide your script’s word count by 160 (average word count per minute).
2. Voice-over
The script will then be passed to one of our talented voice-over teams. You can choose between Male or Female. The voice-over will have a casual but professional and clear tone, perfect for blog posts.
3. Adding Animation
After recording the voice-over, our animator will create a professional, branded video highlighting essential points with clean and straightforward iconography and slides. Perfect for uploading to your website and social channels.
The Price Of Good Explainer Videos
Like anything else, the final cost depends on a wide variety of factors. Length and style are huge factors, but the price is also affected by the quality of work, the level of complexity, and the degree of customization. Our goal with our GameChanger product is to create a good video at a reasonable price. See our sample video on this page. This will provide an outstanding representation of your deliverable. If you are looking for a solid, well-crafted simple video…we are the best choice.
1 Minute explainer video that includes scripting, voice-over, and animation $599.00
3 Minute explainer video that provides scripting, voice-over, and animation $899.00
5 Minute explainer video that includes scripting, voice-over, and animation $1099.00
Our GameChanger services are excellent for anyone whose website has well-written blog content and wants to take advantage of the investment they have already made in content production. Videos have transformed how businesses market and consumers make buying decisions. Videos have also radically changed how salespeople connect with and convert prospects and how customer service teams have elevated their ability to meet customer expectations. Videos are handy throughout the entire marketing and sales process.
Keep in mind that the best video may not be the flashiest video. In general, lower-cost videos will have a far higher return on investment than high costs videos made by a professional film studio.
Exceptional value in video productions
While you might have a grand notion in mind for your videos, the production cost of a grand vision will likely run into thousands of dollars. When you look at one of our GameChanger examples, ask yourself, “did the video engage you?” Was the message clear and well defined? Did you learn anything? Did it tell you a story in a coherent way? Our videos are created using a very well-defined process that results in experiences that answer “YES” to each of these questions.
There is more to a video than that. All the visual things need to be considered. Stunning graphics are great, but again, they are costly. The better questions are, “Is this video visually pleasing?” Can I live with the tone and pacing? We are pretty sure that our videos will answer “YES” to those questions as well.
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Happy Client
