Email marketing is a great way to engage your clients and prospects: simple, effective, and low cost. However, the key value to email marketing is that it provides one of the best ways to stay in touch with your customer base. Build an email list from your existing contacts; never buy a list–it is a total waste of money. Chances are you will be blacklisted in no time at all and future email marketing efforts will never even reach their intended target. Once you have built your list, remove anyone you think might opt out; also remove any competitors from the list. There are many email service providers to choose from and nearly all of them will provide the resources and proper means to send your email, so you will lessen the risk of being blacklisted. We are always here to help!
Is Email Marketing An Effective Tool – YES! Here Is Why…
Email communication is a fast and simple way to engage your customers. Electronic messages are easier to send more regularly than paper ones. Executed properly, your message gets in customers’ inboxes more frequently and accurately than regular email. Learn how to avoid spam filters and be seen by more people. And you’ll stay top on the minds of people who want to hear from you.
- Improve customer communication
Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They’ll be more likely to respond – and more likely to act on your emails.
- Talk to them with targeting
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It’s easy for these prospects to sign up for your mail list when you put our “Join My Mailing List” button on your web site. And through regular communication, you’ll turn those interested prospects into additional loyal customers.
- Get more referrals, more easily
It’s quick to send emails! You can even schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.
- Get immediate response and action
See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.
- Track who reads and responds
Affordable for any small business budget — prices start as low as $19.95/month! You can send as many as 2,000 permission-based email newsletters. It’s still the same low price. There’s nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.
- Save on paper and postage