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Free website cost calculator and website price estimator

Use the website cost calculator

This is a free website cost calculator and website price estimator for a custom WordPress site. Move the sliders, add the features you actually need, then send the contact fields so you can see a total. That number is a website design cost estimate — not a signed proposal.

Most of the sites we build use WordPress as the foundation. Site builders (Wix, Squarespace, Weebly) are a different, usually smaller job. Call us if that is what you want; this tool is not built for those platforms.

What the estimate includes (and what it does not)

The estimator adds design, pages, forms, landing pages, images, programming hours, and the optional add-ons listed in the form. It does not lock in hosting, paid ads, or a monthly marketing retainer. After you have a range, we write a scope. Until then, treat the total as a website building-cost planning number.

How much does a website cost?

How much websites cost depends on the work, not on how many stock photos you like. A small-business brochure site with a handful of pages is one job. A WordPress site that has to rank, take leads, and connect to email or a store is another. Content, competition, and the user experience all move the website design cost estimator up or down.

Small businesses often assume cost is “how it looks” plus page count. Those matter. Complexity, required features, and whether the site has to support sales matter more. Use the calculator, then talk through the result.

Small-business brochure sites

A straightforward marketing site — about ten pages, a working contact form, and a homepage plus interior layout — is the baseline this tool is built around. Extra pages, extra forms, and extra landing pages are why the sliders exist.

WordPress website cost

This WordPress website cost estimator assumes a custom or semi-custom WordPress build, not a leftover theme with a logo dropped in. Stock themes take fewer programming hours. Semi-custom work is most of what we ship. See what a WordPress build includes.

Ecommerce website pricing

A cart, shipping, and product data are outside a brochure-site estimate. If you need a store, say so on the form or on the call. We already work with WordPress and, when the catalog calls for it, dedicated commerce platforms.

The Encompass Marketing Website Cost Estimation Tool

We're a full-stack marketing agency, which means we can wear multiple hats rather than specialize in one marketing area.  For you, it means that we have the skillset, expertise, and ability to execute marketing campaigns that are customized to your company, market, and budget.  Encompass is dedicated to delivering quality service to our national, regional, and local customers and has been doing that for over 25 years.

Can we spread a little kindness today?

For using our website estimation tool, we want to give you a discount of 10% on your first scope of work.  Additionally, we will donate to the South Jersey Food Bank, which does an excellent job helping our neighbors alleviate food insecurities.  Please fill in your contact information below so you can see your estimated total.

First

Website estimation tool

We develop websites on many platforms, including site builders like Wix, Square, Weebly, etc. We often find the relative ease of a drop and drag site works well for basic sites and straightforward non-commercial blogs. With a sitebuilder many of the elements are "predefined" and your website would cost little more than the time spent uploading images and a few hours of a developer's time. Please call us directly if you want to build a website using Wix, Square Space, or Weebly.

Most of the sites we develop are custom and use WordPress as a foundation; our "website cost estimations tool" is specifically for custom sites created using WordPress. The estimating tool is designed to provide an estimate for a WordPress website...it is not a formal quote!

How to use this tool: Each area explains the work involved. Use the "slide" to understand the amount of work required when developing a website.

Creating a Sitemap - First Step In Getting Your Website Cost Estimate

A well-designed website should have a goal and a purpose.  A sitemap clarifies your site's goals before you start designing or creating content.  This is a crucial step in planning any website, by deciding precisely what you want from your site and then mapping it out, reinforcing your goals, and creating a website that becomes embedded in the sales process.  During the development of your sitemap, we research competitive sites (helps with SEO and PPC), identify technologies to add to your website, and what type of content needs to be developed.  For a small website, you can leave this a "zero."  Most small business sites (10 pages or so) select 1.  Complex sites that draw a lot of traffic (2-3) or if you are spending a lot of marketing dollars to drive traffic more planning and competitive research might be required (4).

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Simple

Graphic Artist

Graphic designers can combine text, graphics, and business acumen to inform, persuade, direct, organize, entertain, and attract attention with their designs. They are combining art and technology to communicate a message. They do this through the strategic placement of images and text. Most websites with less than 20 pages require only a mock-up of the homepage and interior page. Sites with more than 20 pages will likely need category pages to aid with navigation.

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Number of Pages

A standard 10-page website package includes ten pages at no additional cost, but as the number of pages increases, so does time needed to manage the content.  The other work includes: further testing, spell checking, navigation, menus, and necessary template changes — how much extra will that cost? A good rule of thumb is to add about $95/page for each page over and above what’s included in the standard website package. Every situation is different but at least you will have a reasonable cost estimate based on common pricing.

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Contact Forms

Ultimately one of the goals of having a website is to make it easy to contact the business, and the method of how you’ve reached isn’t as critical as simply being reachable in the first place.  Not being reachable puts up a barrier, quite literally, between you and your prospective client.  An informative, good-looking, well-designed, and easy-to-use contact form is a great tool.  Simple forms collect only basic information and are included in the primary site cost, and more Complex forms may consist of maps, popups, multiple locations, and directions.  If your site drives a substantial amount of traffic, it pays to invest a lot of time and effort into your contact form(s).

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Landing Pages

A landing page is a great way to target a particular audience. If your company is spending time, money, and effort to drive traffic to your website, we encourage you to use multiple landing pages. Why? The more landing pages you create that are dedicated to specific products or services that you offer, the more opportunities you'll have to convert those visitors into leads.

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Images

Choosing images to use on your website can be a challenging task. Besides being essential to the impression that the site conveys and the overall success, there are also technical considerations to understanding online image selection. We are happy to use the images you select or choose for you. If you are deciding on your own, we feel that 123fr.com provides a wide selection of pictures and a nice set of image search tools

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Programming Your Site

We are fortunate to have a great team of developers. Our development team might need to invest just a few hours of time or many more, depending on your site.

Stock Templates: WordPress offers many pre-made themes that serve to be useful universally for companies. Stock templates, while limited, can be effective, efficient, and adaptable for some design needs. You would need between 8-12 hours of programming time on average.
Semi-custom Themes: Pretty much anything can go anywhere and look like whatever you want. This requires a few more steps and planning than a stock template to incorporate your business’ design preferences, business intentions, user flow, and so on. 95% of sites we design are semi-custom. In general, you can expect 25-40 hours of programming.

We also provide programming services for JAVA, Python, Ruby, SQL, and others.

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Miscellaneous Add-ons for your website estimate

Any software that is an add-on or sometimes referred to as an "extension" is any third-party software program or script (code snippet) added to your website to give it additional features and abilities.  The following add-ons provide layers of site protection and usage information and help gather leads essential to having a well-rounded and valuable website.  For 90% of all websites, the basic installation is more than adequate.  Of course, more advanced versions of these add-ons are available for high-traffic sites, mission-critical web applications, and will command a higher price to install and set up, and some may require small monthly fees.

Miscellaneous Applications

What changes the price

The same website design cost calculator can return two very different totals. These are the usual reasons.

Design, development, and content

Original page layouts, custom graphics, and copy written for the business cost more than a rearranged template. Programming hours go up when the site needs behavior a theme does not already have — calculators, filtered catalogs, member areas, or unusual forms.

SEO, hosting, and maintenance

Search work, hosting, and a care plan are usually separate from the build line. Local visibility is a different job from launching pages. See local SEO and Google Maps work and WordPress support and maintenance when those are part of the year, not just the launch.

Ongoing marketing — email, ads, automation — is also not inside the estimator. Ask for those as their own scopes.

Website design cost calculator vs a written proposal

A website cost estimator is for planning. A proposal is a scope: pages, features, who writes the copy, and what “done” means. If the calculator is far from the budget you have, say so. It is cheaper to resize the job than to pretend a brochure total covers a store.

For a longer explanation of cheap vs useful vs expensive builds, read website building cost: good, better, and great.

After you have a number

If you already have a site, a free website audit is often the better next step than guessing which sliders to move. If you are hiring for a New Jersey build, start from website design in New Jersey and South Jersey or the broader website design services page.

Encompass Marketing Group, 40 Tanner Street, Haddonfield, NJ 08034. 609-217-8136.

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J Gunner

Organized and seamless execution on all our marketing.  Nice and consistent growth in sales.  Rainmaker process is a “no brainer”

Helen L.

Before Encompass we had just about given up on marketing.  After analyzing all of our marketing and collateral material, organizing, polishing and aligning our marketing message to our core market we ended up saving tons of money on the marketing that did not work for us.  Thank you Encompass!

Walt Huryk – Principal Fresh Outlook LLC

It was a very gratifying collaborative experience; the Encompass tool kit made communications and project coordination as smooth as could be. I most highly recommend this talented, value-driven resource.

Doug T, Marketing Director

I would like to thank you so much for the LinkedIn training! It was a very clear presentation and easy to understand. Your detailed explanations really helped me to get the most out of our time and I know that going forward our business will thrive with our new found skill set!

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