Direct Mail

Direct Mail Works

Intelligent and savvy companies use the Internet, e-mail, social media, and other technological tools to get the word out.  They should because these tactics work.  However, ignoring direct mail is a mistake because it still works and can be valuable in your communications mix.

Direct mail marketing benefits

• Direct mail still works because people still read their mail
• Nearly 100% of American households still check their mailbox daily
• Many people that do are disappointed when nothing arrives on a particular day
• People like to get mail
• Direct mail works because it is highly targeted

Direct mail challenges

Direct mail also creates a huge challenge for your company because if your mailer isn’t designed effectively, you will waste this opportunity to engage your next potential customer and money.  Keep the message short and to the point and always include great visuals and a clear call to action.  Even more critical to the success of any direct mail effort is “persistent regularity,” and of course, a good mailing list.

EDDM – Every Door Direct

EDDM is a great, inexpensive mailing option; however, it is a bit time-consuming. The results have been very good and cost-effective for a local business targeting specific geography with a broad audience appeal (like a pizza shop). If your target audience is well defined and geographically diverse, an appropriately targeted mailing will generate far better results and a much higher return on your investment.

So before you jump into direct mail marketing, let us help you explore alternatives that could be much more cost-effective and enable you to reach the right prospects in the right way.