Here is the absolute best social media posting idea. You’ve probably heard about “evergreen content.” It is the kind of content that stays fresh forever and continues to drive traffic for long periods. Evergreen posts generally require more thought and effort to deploy but are nearly always worth the investment. If you have taken the time to develop a bunch of evergreen posts, it would also be wise to maximize your investment of time and effort.
Here is the secret – give them an entirely new life by turning them into videos. That’s right … videos. Don’t think about whether it’s complicated or not (we’ll get to that shortly). Think about how great it would be to drive 2-5 times as many views to the information you already own. Think about all the top social media platforms. What do they have in common? The video is freakishly powerful and, as it pertains to total views …crushes a “text-only” post. Entirely new distribution channels are opened up in a blink of an eye.
Once your post becomes a video, on-site engagement increases, a significant increase in traffic from social media platforms, and increased conversion rates.

Everyone absorbs information differently. When you post your content in different formats, you increase your chances of growing your customer base, increasing sales, and finding more opportunities.