B2B Lead Generation Service

Start connecting and converting today with our B2B lead generation service.

B2B lead generation is a challenging and time-consuming process. Most businesses do not invest the time or resources to effectively generate leads for their sales team, negatively impacting overall revenue. Securing leads is critical to the sales process.  Without a consistent stream of leads, minor problems quickly become big problems, and big problems … become catastrophes.  Here are some key signs your business is having lead generation issues:

• Not enough face-to-face sales meetings
• Lead conversions are low or non-existent
• Good prospects dwindle quickly
• Sales are flat or declining
• Difficulty retaining and motivating sales personnel

Your sales team needs leads.

Sales keep a company’s heart pumping, and to sell, you must secure a good lead first. Of course, you can generate your leads in-house, but we suggest outsourcing your lead generation if you want to save time, money, and effort.  Encompass Marketing Group is a lead generation service provider that can help you find leads, qualify them, and filter them based on the criteria set by your sales team.

We are not a pay-per-lead generation company with a one size fits all solution.  Our services are all customized to fit your specific audience and company needs.  Making us one of the most affordable lead-generation services.  Our process will shorten the sales cycle by delivering prospects who are highly targeted and well-informed about your abilities and product/service offerings. Here are four benefits of using our lead generation service:

• Build better visibility and awareness
• Automate lead management
• Improved lead quality
• Generate more business opportunities

Cost of Monthly Lead Generation.

We are a top-notch b2b lead generation company using a highly defined process to mature leads.  Providing our clients with more time to focus on essential things for their business, like expanding product/service offerings, sales, improving customer service, or managing their team members. Outsourcing lead generation can also save money on hiring new staff members or a dedicated marketing person.

So exactly how much does our lead generation service cost? Depending on the target size and needed collateral, services will range between $1500 and $10,000 per month.  A majority of our clients are in the $4500 dollar range.

 

 

B2B lead generation services, our process is simple.

Build

We begin by identifying internal lead pools and examining the characteristics of previous clients or customers.  This is a critical step as it usually helps to develop a picture of our prime target, buying motivations, and other demographics.  The other critical piece of the puzzle that comes from this deep forensic dive is to understand which companies the prime target works for.

 

Harvest

Like any other top b2b lead generation service, we sift through billions of bits of information using artificial intelligence to distill the data to a much smaller targeted subset.  We harvest a list of look-a-like companies that match the companies that our prime target could work for.  From that list, we pull data on decision-makers and influencers within that company.  That list is then enhanced with additional data from various sources.

 

 

Educate

The educational process is achieved through highly targeted video ads that identify common pains and how your business solves the problem.  Our multipronged process includes direct mail, email automation, search engine optimization, pay-per-click, and social media outreach on appropriate platforms.  Many lead generation companies for small businesses and large corporations use only a few educational techniques and often miss critical elements required to motivate your targets into actionable behavior.  Top b2b lead generation companies realize how critical the use of a multipronged approach is to their overall success

 

Analysis

Like most other b2b lead generation services we use tracking tools to keep a critical eye on the volume of incoming leads and how users interact with your marketing message.  We can track and measure each prospect’s engagement using a predetermined scoring system.  These b2b lead generation tools aggregate details in a simple, understandable reporting dashboard.

 

Bottom line

B2B lead generation can be time-consuming, but it’s important to growing your business’s sales. When you generate leads for your sales team, you’re helping them close more sales and increase revenue for your company.  We are in the business of finding buyers with a problem that your product or service solves, showing them how great your solution is, and feeding those leads to your sales team.  Give us a call today and get a free automated marketing system with your first engagement.