The most significant barrier to marketing success is the lack of an effective strategy (52%) Ascend2 “Marketing Trends Survey” (2016).
The most significant barriers:
- Lack of an effective strategy (52%)
- Complexity of the system (42%)
- Inadequate contact data quality (38%)
- Lack of employee skills (32%)
- Budget constraints (27%)
So there are some huge barriers to marketing success. Let’s see how Lead Acquisition, Nurturing and Development (LAND) can help
Lack of an effective strategy (52%)
For many companies this is the biggest pitfall with any marketing system. Not having experience and understanding of complex marketing strategies, and not giving enough time to properly manage/maintain these systems is a recipe for disaster. Encompass works with you to understand your business and business goals and applies their experience along with LAND to develop sound marketing processes.
Complexity of the system (42%)
We hear this all the time. Marketing systems are complex and at times, counter-intuitive. We eliminate this issue by taking on the system management role. This includes technology, implementation, software maintenance, strategy, lead scoring, setting up proper communication channels, prospect profiling and analytics to provide Market Qualified Leads (MQL).
Inadequate contact data quality (38%)
LAND uses a systematic approach to verifying and assembling a prospect’s profile. When our MQL is handed off to the sales team we will have sifted through over 20 supporting data sources and will be well into the lead maturation process.
Lack of employee skills (32%)
Marketing systems require both a technical and creative skill set. Entry-level personnel to manage even the lowliest task run $20K or more each year. Senior skilled managers and seasoned marketers over $100,000.00 each year. LAND is a deployed service, so with LAND, we provide both the creative and executable skills necessary to get the job done.
Budget constraints (27%)
LAND costs a fraction of having a dedicated employee maintaining a marketing campaign.