Encompass Marketing Group
Your Vision. Our Job
Here are some of the core things you can do to drive traffic to your website. This is especially true if you have a new website design. Website traffic is both an important indicator and a driver of business growth. It can help you to see if marketing is working. Understand your audience better. Generate more organic traffic and in the end, drive more leads.
Create Your Google My Business Listing
Spend some time and complete your Google My Business listing, this is the single best way to get more traffic to your website. Post news and images frequently to maximize your traffic. Click Here
PPC Advertising
Google Ads, Facebook, and Instagram you pay to have your website show up at the top of search results for particular keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
Submit To Online Directories
There are tons of free online directories and review sites. Most of these sites will have links directly back to your website. Don’t forget to stay active in updating these listings.
Here are a few:
- Yelp
- YP
- Merchant circle
- City search
- Local.com
Leverage Your Friends To Build Backlinks
Ask business associates and friends if they will link to your website from their website. Backlinks from other businesses will not only get your business in front of a larger audience, but it will also drive traffic to your website.
Use Social Media To Connect
Facebook, Instagram, and LinkedIn are great places to promote blog posts and other useful pages on your website. Accounts are easy to set up and use.
Email Marketing
Newsletters and other forms of email marketing are great ways to stay in touch with your customers. A combination of special offers and useful information linking to pages on your website where they can learn more delivered in a timely way will keep your business top of mind.
Become An Analytics Jedi
This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.