The top e-newsletter marketing service

The Ultimate eNewsletter Service – Effective Marketing For Your Brand’s Success

You’ve come to the right place if you’re ready to take your eNewsletter marketing strategy to the next level. As an e-newsletter marketing service, campaigns have become a vital component of successful marketing and sales initiatives. eNewsletter marketing is one of the most effective marketing strategies out there, and with the right approach, it can be the key that unlocks your business’s success. And this is precisely why you need to understand the ins and outs of eNewsletter marketing. Read on to learn more about this essential marketing tactic and determine if it’s the right fit for your business.

 

What is eNewsletter marketing? A little history

eNewsletter marketing is building and managing customer relationships through persistent and informative emails. The precursor of the first use of email in business was in 1963, when IBM used it to send memos between employees. Since then, it has grown into one of the most effective communication and marketing tools available – and it’s perfect for B2B and B2C companies of all kinds.

 

 

Why do businesses use eNewsletter marketing?

There are endless benefits of using eNewsletter marketing, both for your business’s growth and for the quality of your customer’s experience.

• Reinforce your brand and industry expertise
• Build loyalty-Newsletters offer one of the best ROI all while building trust and increasing brand engagement
• Increase interest in your products and services
• Gather crucial market information
• Generate leads and improve sales
• Measure and track engagement to support sales initiatives
• Grow a list of qualified prospects and customers

 

 

e-Newsletter Marketing Service – Experts

At Encompass, we’re the email newsletter experts. We know what works, and our outstanding team of email-marketing professionals can handle your project from start to finish. And we’ll use our extensive background and expertise to devise and implement a strategy that works best for you.

Unlike other marketing methods that intrude on your customers’ attention, email marketing service allows you to reach out to them because they want to hear from you. Again the most significant advantage of eNewsletter marketing is that it is hands-free; we do all the work.

 

 

Getting Started With Your eNewsletter

It sounds a little funny, but we begin with the end in mind. We’ll help you identify your goals upfront to know what you want to get out of your email newsletter program and build a roadmap to get you there.

Encompass will work with you to:

• Understand your business goals and establish the purpose of your newsletter
• Analyze your target market
• Develop editorial and design strategy
• Determine frequency and timing
• Determine Key Performance Indicators (KPIs) and establish benchmarks
• Setup & design the newsletter
• Make your website into a lead magnet
• PLUS help you build your list

 

eNewsletter marketing vs a typical email

The thing that separates eNewsletter marketing and a typical email are intent. To sum up, newsletters are different from regular emails, transactional emails, like “thanks for the order” and more direct promotional emails: newsletters are mainly personal. eNewsletters are designed primarily to nurture relationships mid-funnel; email marketing emails are more like quick and persistent slaps in the face.  More than occasionally, eNewsletters drive direct sales, through building a personal brand and brand awareness.  The goal is for the customer to rely on the information your company sends them, building trust and keeping a neighborly mindset.

 

An excellent newsletter starts with a solid foundation.

From choosing the right platform to designing newsletters that get clicks, Encompass has the e-newsletter marketing service experience to create a program that gets results. One significant advantage of eNewsletter marketing is that it’s low-cost relative to other types of marketing. Unlike other marketing methods that require a significant investment of time and money, eNewsletter marketing is a strategy that will provide you with a ton of value with minimal effort on your part.

We know that current customers appreciate it when you continue, after the sale, to provide value to the relationship. This value-driven approach to customer retention is nearly always welcome. Building credibility, awareness, and trust. For many businesses, the time between sales interactions can be significant, and creating a bridge between yourself and the client is critical. After all, you will likely want them to keep you top of mind for their next purchase.

So remember to be persistent,  provide value, and let your clients know you’re thinking of them and appreciate their business.  Give your customers the best email newsletter.

 

 

How we launch an effective eNewsletter marketing campaign

Getting started with eNewsletter marketing can be pretty daunting, but the good news is that our process is straightforward. Even if you’re new to eNewsletter marketing, you’ve already taken a big step in the right direction; you’re here, right?

Planning is a crucial step in launching an effective eNewsletter marketing campaign. Before doing anything else, we sit down and figure out what you want your email to accomplish; it is what makes us the best email marketing service. What do you want the reader to take away from it? What are your goals for the email? How will the reader feel after reading it? Once we understand what you want to accomplish, we move forward with developing your eNewsletter marketing strategy. When launching an eNewsletter marketing campaign, the second thing we do, the second thing we do is to keep it simple. The key is to focus on the big picture. There is no need to try to be cute or funny with email and not be too sales-driven.

 

What to talk about in your eNewsletter

For the most part, anything but services and sales. Some of our favorite messages revolve around the following themes:

Practical social responsibility

People want relationships with people who have the same values. Giving them a peek into what you are doing to promote a positive impact in your community is always a great topic.

Strategic partnerships

People want to know who you have relationships with and why. Partnerships are a big deal in the eyes of your clients.

Service offering

What are the things that make you unique? What are the little things you do that provide a better experience when people engage with you?

Employee spotlights

Many of your customers will agree that most businesses who treat their employees like “gold” are the type of companies they want to deal with.

Industry news

Yup, boring to some but likely not to your customers. They buy your products or services, and customers want to understand what’s going on and how it might affect them.

 

 

The three methods of “boosting Sales” with your eNewsletter marketing campaign

There are three basic elements we use with eNewsletter marketing to nudge the buying process along:

No matter what kind of small business you run, you’re going to want to increase your sales and grow your revenue. That’s why so many people are interested in how to grow a small business.

• Developing the desired action or call to action (CTA) that urges the reader to take a specific action that seems more like a suggestion. Ultimately to encourage action on their part.
• A “help us” request or question. We want the customer to take action, like reporting a problem or helping solve a problem. The results have been amazing.
• A referral request –  like asking a favor from a client to make an introduction. We add that in occasionally but carefully.

The keys to successful eNewsletter marketing

As we’ve already mentioned, one of the keys to launching an effective eNewsletter marketing campaign is to be consistent. This means sending your emails at consistent times and following a uniform structure. We are all, to some extent, creatures of habit.

Create an attention-grabbing subject line that appeals to your readers. We have a concise window to engage your customers. A compelling subject line is critical to your open rate.

Common headline:  We have a sale on hot sauce

Attention-getting:  Hot sauce:  cabinet or refrigerator

So why is one headline so much more powerful.  First of all, not all hot sauce fans are buying hot sauce today.  So there goes 99% of your audience.  Next, your hot sauce is on sale every day.  Why does the attention-getter seem so dull?  For one reason SALES IS EXCITING and education is not.  But think about it from a marketing perspective.  We want to get the audience ready to buy and that in itself is dull compared to SALES.  Let’s look closer at our “attention-getting” headline.  What we do know one thing about our audience they like hot sauce.  Number two if they like hot sauce we know that they have 7-15 bottles of the stuff in their closet.  It is also very likely the question of refrigeration has crossed their minds.   It is also likely that giving them a primer regarding the proper storage of hot sauce will get them thinking about hot sauce…you see where we are going with this?  Cause once they start thinking of hot sauce we can start the sales process.  Maybe not today, but in the near future for sure.

Use a consistent set of links. This means using the exact anchor text for your links, regardless of the type of link it is. When folks get used to something being in one place, it is hard to change their habits.

Writing for newsletters is a fine-tuned craft that our writers know inside out. Our writers spend the time to understand your business, your customers, and you. And making sure everything looks compelling and clickable in your newsletter is our specialty!

 

 

Encompass will work with you to:

• Prepare a content calendar that makes sense for your target audience and objectives
• Write copy and edit all content and prepare for coding
• Produce the newsletter and thoroughly test it to ensure when your subscribers receive it, it’s flawless
• Establish a reporting dashboard
• Email To Reengage Your Customers

 

 

Are your customers lost at sea?

Over time, your list quality will suffer without explicit efforts to reengage subscribers and purge those who are never active. Our e-Newsletter Marketing Service keeps a close eye on your database and maintains an up-to-date list. This improves your list’s performance, decreases your costs, and ensures optimal delivery.

 

Encompass will work with you to:

• Identify your truly inactive subscribers and craft a strategy to reengage them
• Craft a plan to monitor and remedy inactivity on your list so your program will perform to its fullest
• Manage your ongoing re-engagement efforts so you can relax, knowing your list is healthy and engaged

Anyone can build a template or write an article, but Encompass has vast experience and relentless commitment to quality that will get you more than a beautiful newsletter. We’ll get you the results. Feel free to schedule a free consultation today

What we are not

We are not a bulk email marketing service, and we are the antithesis. We conform to all CANSPAM regulations and feel SPAMMERs clog up Internet bandwidth. We will not sell a list or EVER recommend that you purchase one. We have seen this a hundred times…do not waste your money, and it does not work! Nope, not once!

Best email marketing platforms 2020, 2021 and 2022?

There are tons of great platforms, and we are happy to work with them. We do have our servers that function quite well, and we are happy to include that usage in our monthly fee (up to 20,000 sends). You will not need a contract. When you are done, you are done. We think a few platforms do a great job; they have fair pricing plans, ease of use, and are widely used. We will get a small commission if you sign up via our link. This commission is donated yearly to the charity of our choice. We often get asked about HubSpot email marketing; we like them and are happy to use them to distribute your eNewsletter.  Your newsletter can also be incorporated into your automated marketing system.

Mail Chimp

Constant Contact

Which company provides the best email marketing services?

For us, all the companies mentioned above are great. The best one? They all have similar characteristics, service level agreements and will get your eNewsletter to its destination.

Is there a list of email marketing software?

Feel free to Google and see what you find.

https://www.activecampaign.com/

https://www.sendinblue.com/

https://www.aweber.com/

https://www.mailerlite.com/

www.drip.com