Explainer Videos in Marketing: 4 Key Reasons

Achieving success in marketing has never been more challenging.  With so many competitors vying for the same customers, it’s now more important than ever to develop creative ways to stand out.  One of the best ways to do this is by investing in video content.  Videos offer a unique opportunity to stay on top of your customers’ minds and drive brand awareness while also delivering a clear message.  In addition to teaching people about your products, they allow you to share your story, values, and personality and answer some common questions that prospects might have about your company.

Why Explainer Videos Work

There are many benefits to marketing with video.  Here are some of the key reasons businesses should use explainer videos in their campaigns.

1) They create a connection with your customers: Explainer videos tell a story, and they’re a great way to build relationships with your customers.  People enjoy watching videos because it allows them to feel connected with the brand they’re watching.

2) They get your message across more quickly: Explainer videos are visual, making them easier for viewers to understand than written content.  This can make it easier for potential customers to digest information about your product or service.

3) They help you rank higher in search engines: When you add an explainer video to your landing page, Google will consider it more relevant and valuable because of the quality content on the page.  This means you’ll have a better chance of ranking higher on search engine results pages (SERPS).

Capture Attention Fast

Explainer videos for business

Many companies are now using video storytelling to capture the attention of their customers.  You may be wondering why so many people are using video over other marketing strategies.  If you want to take your business to the next level, you need to consider using video in your marketing strategy.  So what are some ways that explainer videos can help you grow your business?

-Explainer videos engage viewers’ imaginations

-Video is searchable and shareable

-Videos can be posted on social media without taking up too much space

-You can create an excellent video for a low cost

Video Marketing as a Low-Cost Marketing Strategy

If you want to create a video to market your business but don’t have a ton of money to spend, Explainer videos are the way to go.  A lot of people think that creating a video is expensive and time-consuming.  The greatest thing about explainer videos is their cost and speed of production.  In fact, for the average price of a single” live” video.  Most businesses can produce ten or more explainer videos in about ½ the time.

Not only will these videos help market your business, but someone on a low budget can also do them.  You can make an explainer video for as little as $299!  And if you’re worried about not having any experience in creating videos, no problem, we have the expertise and technology to make your explainer video from a single blog post

Simplify Complex Ideas

When you want to get people’s attention, what are some of the things you might do?  You may try to grab them with a great headline, make them feel something, or tell them a story.  Explainer videos will do all three.  They can make your customers feel something and help them visualize how your company can help solve their problems.  Explainer videos are a great way to utilize the power of storytelling in marketing and explain how your company can impact their lives.  Video has grown in popularity over the years, and it’s also become easier to create, so you don’t need high-level video production skills (or expensive software) to create an impactful video for your business.

Increase Conversions

One of the most important things to think about before creating a video is what it will be used for.  Will it be used as an introduction to your company or product?  Will it be explaining a service your offer?  There are many different ways that explainer videos can be used, but one thing they have in common is that they all should convey information about the product or service being offered to help boost conversions.

Another critical aspect of creating an explainer video is how you want it to flow.  The main goal of an explainer video is to quickly and easily provide viewers with information about what you do and why people should care.  You want to make sure that your video is engaging so people will watch the entire thing.  This means using visuals, keeping it short, and using simple language.

Strengthen Brand Recall

Lastly, you also need to make sure you choose the best platform for posting your video in order to strength you brand.  If this is going to be an introduction, then social media would probably be the best place since so many people use social media daily.  If you’re offering a service, then YouTube may be a better option if there are already videos on that channel similar in nature to yours or if many other companies are offering similar products and services on the same track

 

Types of Explainer Videos

To use this marketing strategy, you first need to identify what type of video you want.  If you’re not sure how to pick a type of explainer video, then consider some of the following different types of explainer video productions :

-Whiteboard animation: This type of video is great for explaining complex processes or difficult-to-understand concepts.  The whiteboard animation style gives your idea more weight and authority.  Plus, it’s easier for your audience to follow along.

-Live-action videos: For many businesses, this is an excellent way to showcase what they do and create trust with their customers.  Live-action explainer videos also help establish a strong brand image.

-Animated videos: This type of video is very engaging and entertaining because there are tons of different animated characters that people can relate to.  Plus, it’s a good option for brands targeting kids or families with their products or services.

 

Techniques to Successfully Market Your Video

Video is no longer just one piece of your overall marketing plan, and it’s central to your outreach and campaign efforts … especially your social strategy.  Video has dominated society.  HubSpot Research shows that four of the top six global consumers who watch videos are social channels.

Why is this important?  If you aren’t creating video, you’re likely falling behind.  But don’t fret about making animated explainer videos the process is fairly simple.  For most videos, the more raw and straightforward it is, the more authentic the content seems … and that’s what matters to your audience.

-Identifying your message

-The right audience

-Getting the best production value for the money

-Choosing the right day and time to post

There are hundreds of ways you can use your explainer video.  The key is production, and 80% of the video we produce are generated from existing content, technically there are no free explainer videos, but they are very cost-effective.  The goal of your video marketing efforts should always focus on a high-value customer educational experience.  It is also highly recommended to push your videos out, even simple explainer videos, on all major social media channels, your website, and emails to maximize their effect.

 

FAQ’s

Do explainer videos help SEO?

Yes—video-rich snippets can raise click-through and dwell time.

How long should an explainer video be?

30–90 seconds is the sweet spot for keeping viewers engaged.