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Over 85% of your customers will get to know you by researching you online, making your website is one of the most critical elements of your business.
Good website design services will allow you to reach a wider audience, build a more extensive customer base and increase your revenue. An inadequate or nonexistent webpage, on the other hand, can make it impossible for potential customers to find you or even drive people away. When you need a professional website, you need the help of an experienced programmer. Well no. Designing a great website requires a graphic designer, copywriter, programmer, navigation expert, and marketing specialist to work together.
Why in the world would you want a website where you cannot make critical changes when you need to? It would be crazy to have a website that you cant make changes to if that’s what you want to do. However, if you want no part of making your changes … give us a call; we will take care of it in hours, not days! We create your website so that the things you want to change can be done without tutorials … quickly and efficiently.
The cheapest possible option would be to design the website yourself. The cost can range anywhere from ZERO to $3,000 or more. Companies like Wix offer a free builder, or you could even use a single Facebook page if your budget is zero. Overseas companies and small local shops, using a pre-made theme with little room for customization, can run anywhere from $500 to $5,000 or more. A simple custom website from a website design agency can range from $15,000 to $60,000. This option would include a custom theme, content writing, image selection, lead capture, and specific SEO options. Keep in mind that there are many drawbacks to an ultra-low-budget site…we will discuss them below in more detail.
There are many free website builders around today. Wix, WordPress, Joomla, Blogger, to name a few. Each of these services has its pluses and minuses. Essentially, each of these platforms is a CMS (Content Management System); all are pretty user-friendly versus creating a website from scratch using HTML, PHP, or some other coding language. The good thing is that all of them are either free or very inexpensive. Each of these platforms will normally have a wide assortment of pre-made themes, most of which are mobile responsive. Almost all of these platforms will also have “how-to” tutorials to help you get started. Not saying that it will be easy, but it can definitely be done.
Professional content writers can charge between $100-$450 per page. However, if you want to make a free website, you do not want to pay for someone to write your website’s content. At this level, we would suggest that you “keep it simple” what you want to write, just like you are writing a brochure describing your business and services. Please make sure that everything has had some grammar and spell checking… again, keep it simple.
Hundreds of websites sell images. Most have millions of images. Royalty-Free 123 (123rf.com) is a great place to start. They have a decent search feature to help narrow down the number of images and offer various licenses and image sizes to meet the needs of your average website. Keep in mind that your visitors tend to link image quality with the quality of your goods and services. Visitors to your website will notice the difference between blurry, grainy, or smudged images, so make sure you purchase images that are correctly sized for your template.
Encompass has provided a wide range of digital marketing services, consulting, PPC management, search engine optimization (SEO), and web design services in South Jersey and across the country for over 20 years. So whether you are starting a new business or you are an established company, we can get the job done … and exceed expectations … in record time.
Building a good website isn’t as simple as creating a page with your company’s contact information. Several key components need to be present, and we can help you make sure that your company’s site is not missing any of these things.
When setting up your company’s website, you also need to consider the importance of a mobile site. People are increasingly accessing the information on the go with their phones and tablets. If your site is not optimized for mobile users, you are missing out on this growing demographic. To make sure your website will be effective in reaching new potential customers, trust a professional. Encompass will help you with every stage of the development of your site.
Our website design services process is straightforward. We begin by creating a complete business assessment. This assessment aims to develop a deep understanding of your business and provide the foundation to start researching your competition. Additionally, this information helps define the content, general flow of the website, and required technology. This information is distilled down to a document called a sitemap.
If needed, our experienced writing team will begin writing your copy. Your website copy is a critical aspect of the overall effort. Not only is it an opportunity to engage with your customers, but it also conveys your brand, connects to your customer base, and allows you to control the brand narrative shared through your number one salesperson: your website. Your website’s content is also essential for your Internet presence, search engine optimization, and other technical aspects.
Graphic designers, AKA graphic artists or communication designers, combine art and technology to help your website communicate ideas through images and the layout. Our talented team uses a variety of design elements to achieve artistic or decorative effects while impressing your business model onto your website. Working with both text and images, our graphic artists will select the type, font, size, color, and line length of headlines, headings, and text. Their goal is to make complex ideas more accessible, engage your key audience and have your corporate culture shine through. The first job they have is to create a mock-up or “comp” of your website. Web design comps are used before actually coding the site so we have a clear consensus of how the site should look.
Once you are delighted with the look and feel, our developer will take over. At this point, our writers and clients have likely reviewed and approved the content and graphics.
Our programmers are tech-savvy with a rich knowledge of web programming languages and e-commerce solutions. They are all proficient in HTML, the code that determines how headlines, content, images, and videos look on a published website. CSS, which signals to internet browsers how the color, font, and backgrounds of pages should appear. In addition, they have a deep understanding of JavaScript to develop interactive web features, PHP to make websites (especially WordPress) functional, Python for creating server-side applications, and other commonly used languages including SQL, C++, Ruby, Go, Swift, and Scala. Once in the hands of our development team, things move pretty quickly; generally, within ten days, your site is nearly ready for you to “test drive.”
Getting ready to launch
When the developers are done with your BETA site, we migrate the site to our pre-launch server. You can now take it for a test drive, make sure the images look great, no errors in the content, links function as expected, and technologies like click to chat, contact forms, and similar collect data properly.
The final phase includes securing your site from malware, installing a web application firewall, installation of Google Analytics and Google Webmaster Tools. Your site is then moved onto our live servers or to your current hosting provider. Your URL is submitted to all major search engines (Google, Bing, Yahoo, and AOL). Finally, we hand over all of your usernames and passwords, application licenses, and a backup of your site for future reference. If you are looking for the best website design, you have come to the right place.
Our websites start at $1495
Usually, execution will take between 30 and 120 business days, depending on the size and complexity of your site. Check out our website cost estimation tool to get a ballpark estimate or just give us a call to discuss.
Communications between Encompass and our clients are handled via a private project management website. Your website is created on one of our staging servers, where you will have unfettered access throughout the development process. Once the website is approved, we will migrate it to your hosting platform, and we will provide you with a full backup copy for your records, including all creative and content.